Core Objectives and Functions are as below:

• To serve the interest of the members with regards to creating awareness about tourism and eco-tourism and marketing of all agricultural produce in abeyance with co-operative principles by promoting tourism and related activities.
• Promote social and economic betterment of members through self-help and mutual aid in accordance with co-operative principles specified in the first schedule of the Act.
• To work for co-operative tour operation now scattered among the members under the auspicious of the society. Security of the nation and save the farmers and fight against global warming by planting more trees all over India for the better cultivation of spices such as Cardamom, Pepper, Coffee and Coconut cultivation.
• To arrange tour packages all over the world.
• Promote the cultivation of spices, promote organic cultivation and other Horti-crops, by producing hybrid seedlings from the quality plants from all over India and abroad and also distribute the same for the purpose. Maintain central and regional nurseries, manufactures and sale of fertilizer including organic fertilizer, promote the study of evaluation and characteristics of eco-tourism, village tourism and connect the agriculture and farming among the members of society.
• To conduct seminars, classes, workshops, exhibition/ sales melas, promotions, demonstrations, propagandas, study tours including participating in National/International conferences and meeting etc. for the attainment of the objectives of the society. Conduct classes to children to agriculture practices and provide training to student tourism guides.
• To publish books, periodicals, newsletters, film etc. to educate the members and public by using all methods including electronic media. Conduct cultural activities and exchange programs and convention centre.
• To promote all types of tourism including Eco-tourism, Pilgrim tourism, Adventure tourism, Heritage sites, Educational tourism, Medical tourism and to promote special tourism circuits, tourism packages to cities and village destination.
• To establish tourism promotion council and to set up tourism support centre and souvenir sales counters and tourist support sales counters in tourism places, railway station, airports, etc.
• To promote tourism related institution and budget hotels for tourist and start tourist homes, home stay, house boats, eco-tour spots, trekking, water theme parks, rope way and such nature friendly programs.
• To charter vehicles, ships, flights, sea planes and other mode of conveyance for promotion of tourism and to the convenience of the tourist.
• To set up restaurants, food courts, canteens, food packets for the tourist.
• To conduct cultural activities, exchange program and convention centre.
• To establish S.H.Gs, micro finance like-minded charitable societies and trust under the leadership of members and affiliate the same to the society in order to help the early implementation of the projects of the society effectively, and provide them technical, financial and managerial helps in Agri-tourism activities.
• To undertake transportation facilities for tourist to visit processing, grading, packing, sorting and drying of horticultural and agricultural products.
• To establish and maintain travel agency operation all over the world, warehouses and eco-resource centre with modern technology cold storage or cooling units for preserving agricultural products.
• To establish factory for manufacturing value added commercial product available in the jurisdiction of the society for the food productions, production of tool equipment’s, packing units, manure production, distribution etc.
• To provide financial assistance to member for undertaking transportation, production processing and marketing activities.
• To cultivate medicinal and aromatic plants and produce value-added products to be marketed for the effective management of tourism and related activities such as message centre, swimming pools, health clubs, steam bath, sun bath, etc. and start ayurvedic clinics, yoga centre. meditation hubs etc.
• To buy, sell, lease, acquire, dispose-off any land, building, vehicles and/or other assets for the functioning of the society.
• To provide financial and other assistance to members and train guides and helpers for managing internal and external tourism behaviours.
• Promote organic and sustainable farming method, to develop project environmental equilibrium and bio-diversity.
• To purchase, construct, sell, land, building, vehicles, etc for the promotion of agri-tourism, farm tourism, eco-tourism, etc. Attain the above objects with associate with any charitable society, charitable trust, S.H groups etc. who are ding services to achieve the above objectives.